Invest in the Future of Fitness.
Without the Headaches.
E30 offers a low-capex, high-margin, automated joint venture in Malaysia's booming boutique fitness industry. We operate, you earn.
The Market Opportunity
The health & fitness industry in Malaysia is experiencing explosive growth, driven by a post-pandemic surge in health awareness. We've identified a clear, underserved segment and built a model to capture it. This section outlines the massive potential, from the total market down to what E30 can realistically achieve.
Total Addressable Market (TAM)
RM25.9 Billion
Annual potential from all urban adults in Malaysia with fitness interest.
Serviceable Available Market (SAM)
RM2.76 Billion
Our specific target demographic in key urban hubs (KL, Penang, Johor).
Serviceable Obtainable Market (SOM)
RM17.28 Million
Our realistic target with 20 outlets, capturing 3,600 members.
The Problem with Conventional Gyms
Many people want to get fit but are put off by the traditional gym experience. This creates a huge opportunity for a better alternative.
😵
Intimidating
🤔
No Guidance
💸
Expensive PT
😫
Hard to Sustain
Our Target Market: Women and Inclusive Fitness Culture
E30 focuses on creating a safe, welcoming, and effective fitness space for those typically underserved by mainstream gyms. We build relationships, not just sell memberships, leading to strong loyalty.
👵
Elderly – Inactive or Sedentary
Seeking longevity, mobility, and active aging without intimidation.
👩🦰
Mid-Aged – Injured or Rebuilding
Recovering from pregnancy, injuries, or long inactivity, needing safe guidance.
🤸♀️
Young – Beginners
Those just starting their wellness journey, feeling overwhelmed by typical gyms.
Core Insight & Mission:
- ✓90% of E30’s current members are women – a highly health-conscious demographic in Malaysia.
- ✓We make fitness accessible, non-intimidating, and habitual for the 80% of people who feel lost or fear gyms are too extreme.
- ✓Our vision is to build a supportive community where fitness is for *everyone* — especially the everyday woman.
The E30 Advantage
We didn't just build a gym; we built a superior business model designed for investors. This section details how our solution solves common investor pain points, eliminates operational headaches, and serves a grateful, underserved market segment through a scalable, tech-enabled system.
How We Solve Investor Pain Points
High-risk trends
✅ Timeless health demand
Owner-dependent
✅ SOP-driven & automated
Inventory & spoilage
✅ No stock, no wastage
Long breakeven
✅ ROI target < 24 months
No operational support
✅ We operate, you earn
No exit plan
✅ Year 5 buyout/IPO plan
Franchise royalty drain
✅ No royalties, you own equity
Market saturation
✅ High-growth, low competition
Poor transparency
✅ Full monthly reports
Our Scalable Operational Model
💻
Central Programming
📺
Screen Delivery
👩🏫
Coach Guided Experience
This flywheel of centralized IP and SOP-driven delivery makes each outlet highly efficient, consistent, and easy to staff, removing traditional business dependencies.
Unique Selling Points
⏰ 30-Minute Workouts
High throughput and more sessions per day, maximizing facility utilization.
💡 Centralized IP Programming
Every outlet runs the same proven playbook, ensuring consistency and quality.
🖥️ SOP & Tech-Based Delivery
Screen guidance reduces reliance on highly paid trainers, streamlining operations.
❤️ Member-Centric Design
Members love the consistency, short sessions, and strong community focus.
💲 Lean & High-Margin
E30 feels premium but operates lean, leading to high margins by design.
The Numbers Don't Lie
An investment is only as good as its financial returns. E30 is engineered for profitability. This section provides a transparent look at how E30 compares to other popular investments on key metrics like initial cost, profit margins, and future growth potential.
Community vs Commodity Business Model
| Model Type | Commodity (F&B) | Community-Based (E30) |
|---|---|---|
| Growth Strategy | Saturation, mass expansion | Focused neighborhood presence |
| Target Audience | Anyone nearby or via delivery apps | Local residents in radius |
| Loyalty Model | Discount-driven, low retention | Habit-building, high retention |
| Daily Sales Need | High volume needed to breakeven | 150–180 recurring members/month |
| Differentiation | Brand blends into market noise | Personal, purpose-driven brand |
E30 is not a transaction-based model like food & beverage kiosks — it’s a relationship-based business. Where F&B plays the numbers game, we build a loyal tribe in each township. While some F&B brands appear affordable, they are mass-market commodities relying on high volume and delivery platforms, competing purely on price. E30 is different: we're community-driven and build relationships, habits, and loyalty, making our model predictable, focused, and resilient.
Franchise Investment Comparison (RM)
Net Profit Margin Comparison
E30 Financial Projections (RM)
Break-even Point
85
Members per outlet
Projected Outlet PAT
~RM200k
Per year
2027 Profit Target
RM3.71M
Across all outlets
IPO Target Valuation
RM420M
Long-term exit goal
Why E30 is a Smarter Investment Than Most
Most investments offer either low returns or high effort and risk. E30's model is designed to be simple to scale, asset-light, and system-driven, offering a unique balance of returns and operational ease.
| Investment Type | Typical ROI | Time Involvement | Operational Risk | Scalability |
|---|---|---|---|---|
| F&B Franchise (e.g. café) | ~5%–12% | High | High | Low |
| Stocks / Forex / Crypto | Varies | High | Very High | No operational control |
| Property Rental | ~3%–6% Net | Low–Medium | Medium (tenant, vacancy) | Moderate |
| Boutique Fitness (E30) | 30%–40% | Low | Low | High (replicable outlets) |
You invest, we operate, you earn — with a clear path to exit or grow. Even in conservative cases, a ~60% return on capital in 5 years translates to an effective yield of ~12% p.a., significantly outperforming fixed deposits, property rental, or REITs with less hassle.
Your Joint Venture Opportunity
This is more than just an investment; it's a partnership. We offer clear, structured packages designed for serious returns with a defined exit strategy. Explore the options below and see why partnering with a proven team in a high-growth sector is the smart move.
Package A: Joint Venture Outlet Partnership
RM500,000
- ✅40% Equity in an individual E30 outlet.
- ✅ROI targeted within 24 months.
- ✅50-50 profit split after ROI.
- ✅Exit at Year 5: Buyout at RM300K or convert to mother company shares based on valuation.
- ✅Investors may group together (e.g., 5 partners with RM100K each) to co-invest flexibly in one outlet.
Package B: Group Investment Tier
RM25,000
- ✅Investment per investor, pooled to co-own an outlet.
- ✅Entitled to 1–2% equity based on investment size.
- ✅50% dividend sharing policy (after ROI).
- ❌No fixed buyback or exit guarantee.
- ✅Gains direct equity in individual outlets alongside other group investors.
Traction & Expansion Plan
2024 (Flagship)
Desa ParkCity
2025
Publika, KL Eco City, Damansara Heights
2026
TTDI, KLCC, Bangsar South, PJ, Mutiara Damansara
2027
Penang, Johor, Shah Alam, Cheras, Old Klang Road
Ready to Make the Smart Move?
The best investment you can make is one that works for you. Let's grow together. Contact us to secure your slot and get a detailed breakdown of the opportunity.
Jerry Foo – Co-Founder
📞 +60 19-916 0211Next Steps:
1. Choose Investment Package → 2. Complete JV Onboarding → 3. Finalize Outlet Site & Launch
💼 Reserve Your Spot:
We are currently onboarding **only 10 Joint Venture partners** in this round. To secure your position, a **deposit of RM100,000** is required.
🔒 First come, first served — lock in your JV outlet today and grow with us.